Now that I'm a semi-retired vendor and a full time vendor coach, I get to visit shows and just watch what untrained vendors do.... or more accurately, I observe what untrained vendors DON'T DO.
They don't have a way to draw people to their tables.
They don't engage shoppers within 2-3 seconds.
They don't demonstrate or teach shoppers anything
They don't create memorable shopping experiences.
They don't display products in customer friendly ways.
Many of them don't even stand-up, smile or talk to people.
The bottom line is that 99% of vendors are struggling because
THEY DON'T BOTHER TO LEARN A TURN-KEY SELLING SYSTEM
Optimistic vendors always hope to make lots of sales despite their lack of salesmanship.
This is a tall order, and precisely why vendors who don't study salesmanship, usually need a job to make ends meet. Finding shows with lots of hungry eager buyers is hit or miss. You get lucky from time to time, but that's not good enough. Most of us need consistent predictable income.
They don't have a way to draw people to their tables.
They don't engage shoppers within 2-3 seconds.
They don't demonstrate or teach shoppers anything
They don't create memorable shopping experiences.
They don't display products in customer friendly ways.
Many of them don't even stand-up, smile or talk to people.
The bottom line is that 99% of vendors are struggling because
THEY DON'T BOTHER TO LEARN A TURN-KEY SELLING SYSTEM
Optimistic vendors always hope to make lots of sales despite their lack of salesmanship.
This is a tall order, and precisely why vendors who don't study salesmanship, usually need a job to make ends meet. Finding shows with lots of hungry eager buyers is hit or miss. You get lucky from time to time, but that's not good enough. Most of us need consistent predictable income.
Vendors who don't make enough money, usually make lots of excuses.
The most common excuses blame uncontrollable factors or blame other people for ruining their income. Shows are labeled lousy because....
"There aren't enough people here"
"This weather is bad for sales"
"The organizers did a poor job"
"People are only buying food here"
"They put my booth in a lousy location"
"This is such a weird crowd"
"The music is too loud"
"The booth next door is ruining my sales".'
"The timing is all wrong"
"The entertainment was awful."
"These people are broke"
"There are too many vendors selling products like mine"
The most common excuses blame uncontrollable factors or blame other people for ruining their income. Shows are labeled lousy because....
"There aren't enough people here"
"This weather is bad for sales"
"The organizers did a poor job"
"People are only buying food here"
"They put my booth in a lousy location"
"This is such a weird crowd"
"The music is too loud"
"The booth next door is ruining my sales".'
"The timing is all wrong"
"The entertainment was awful."
"These people are broke"
"There are too many vendors selling products like mine"
Expert vendors don't need ideal situations to make money,
because they have selling skills to monetize every situation.
| All the excuses above are valid. However, all vendors have the ability to respond to the demands of any show situation. They can start learning how to get consistent predictable income when they... STOP BLAMING OUTSIDE FORCES AND TAKE RESPONSIBILITY It doesn't matter if a crowd is small, weird, alien, or the walking dead. Shoppers will buy enough if the vendor knows how to sell enough. My customers often tell me that I could "Sell ice to Eskimos". It's ok if you don't know how to sell ice to Eskimos, because that's what I teach. All you have to do is show up, and then practice, practice, practice until you achieve mastery. The first step is completing the form at www.InspiritArtsAcademy.com |  |
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